Exotic Red

Gift Experience Days: A Success Story

Remember the days when birthday gifts were just about socks, bottles of wine, or, god forbid, book vouchers? The wave of disappointment that sweeps over you when ripping the wrapping paper off an oversized box only to discover that a coffee table or something equally practical lies beneath is familiar for many. Even more prestigious gifts such as aftershave, CD’s or computer games are predictably run of the mill, things you could have just brought yourself on any high street. Some years back the ‘gift experience’ was pioneered, a token for an organised activity rather than a tangible product, it was intended for alternative birthday or Christmas gifts and it enjoyed a great level of success initially, taking off like a rocket.

Typical gift bundles comprised of Ferrari driving days where the lucky recipient would be granted the opportunity to go crazy in a selection of the scarlet machines within the relatively safe confines of a race circuit, or extreme sports experiences such as zorbing or snowboarding, both thought of as great gifts for him. Gifts for her on the other hand revolved around slightly more tranquil pursuits such as spa days, makeovers and dicing lessons. As these kind of gifts became more and more popular the market grew to the point of saturation, many different companies were offering the same products and the red letter day almost became a clich©, a Ferrari driving experience was no longer a surprise for the guy that had everything.

Innovation was needed, and it came! The gift experience market had to diversify in order to stay ahead of the game and attract new consumers as well as offering variety to lotal customers. Many specialist businesses began to offer a variety of products akin to that of a retail outlet, as well as the traditional driving and ‘days out’ gifts all manner of obscure additions were made such as undercover detective training days, outdoor survival tutorials and whale watching. Imagine the look on the face of your loved ones when they receive one of those on Christmas morning! This year think outside the box, instead of taking the safe option with a new tie, send them hurtling down the side of the mountain in the middle of a huge inflatable ball!

Part 1: Exotic Vampy Red Look with Thick Cat Eye Eyeliner